Starbucks Philippines kicked off their holiday campaign on October 30, 2014 with a 15% discount on merchandise for Starbucks Card users followed by the launch of its holiday themed Starbucks Cards and the new limited edition Holiday Mini Card with a pay PhP 1,500 get PhP 1,800 credit promo.
The Starbucks Christmas Traditions Promo Mechanics
The Christmas Traditions Promo awards customers with a planner when they buy 18 designated Starbucks drinks: 9 Holiday Featured Beverages (
Toffee Nut Latte, Peppermint Mocha, Christmas Cookie Latte) and 9 Starbucks core beverages excluding bottled drinks, bottled water and fruit juices from
November 3, 2014 to January 8, 2015. Customers can also instantly get a planner if they bulk purchase food and other retail items worth at least PhP 7,000 in one receipt (gift certificates and Starbucks card reload are not allowed).
Starbucks Philippines uses a promo card and sticker system to keep track of the drinks consumed (Holiday vs Core beverage). Customers can combine two promo cards to avail of a planner. Drinks have to be consumed between November 3, 2014 and January 8, 2015 (67 days) and be claimed between November 3, 2014 and March 8, 2015.
PLUS
- As one of the earlier customers starting her sticker collection for the promo, I was able to get a FREE Holiday Featured Beverage sticker (so I only have to consume 17 drinks)
MINUSes
- Promo card and sticker system: sometimes, I leave my promo card at home and if I already have two, it either (a) deters me from buying a drink from Starbucks or (b) makes me feel bad for not being able to get the sticker included in my collection. I see the wisdom in having something tangible that people can hold onto and look at to "chase" the stickers, but on a practical note, Starbucks Malaysia (in 2012) had a system where the drinks were recorded in the Starbucks Card and once the customer has consumed the necessary drinks, the Starbucks Card account would reflect that a planner is ready for the customer to claim at the store.
- The requisite 9 Holiday Featured Beverages: Not to say that the drinks taste horrible, some people just prefer to drink their unsweetened boring drinks. I understand that the monetary value of the Holiday drinks are higher, but instead of "forcing" people to drink Holiday drinks (or offer them a replacement regular drink while paying holiday drink prices), why not have a system where people have to collect more non-Holiday drinks to avail of the planner?
The Limited Edition Starbucks (R) 2015 Planner
The Starbucks Planner comes in four colors/designs, namely barista apron green with a Starbucks logo, barista apron black with a Starbucks logo, barista Holiday apron red with a Starbucks logo and brown with a coffee drinking person embroidered in front.
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Photo Credit: Starbucks Philippines Facebook Page |
Your planner comes wrapped in a coffee bag, with its sealer and a BEST BEFORE date of 01/01/2016. Also in the bag are a pen (for you to write your name on the name plate) and a bookmark (comes in 4 designs together with each planner design).
WHAT'S INSIDE
(see
full album)
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Personal Information Page |
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Full Year Calendars for 2015 & 2016 (partial 2015 shown) |
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Dates to Note - Philippine Holidays |
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Monthly Covers to CONNECT, January 2015 |
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Thoughtful Notes |
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Connect with Memories Page - 2015 Highlights |
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Starbucks Coupons |